Dubsar PR was invited to Stockholm take part in the conference of the PR World Alliance members held in Stockholm. The Public Relations World Alliance is a network of independent PR firms from 13 differente countries, presented in June as the merger of ECP Global Communications and IPAN (International Public Relations Agency Network).
We had the opportunity of discussing very interesting topics with representatives of 17 prestigious independent PR firms. In our presentation we explained our philosophy talking about Media Relations and Social Media in Spain explaining some of our best case studies and talking about the current situation of the Spanish PR Sector.
For the Dubsar team, it was a great experience to meet in Sweden such a great team of Public Relations experts from all around the world. The new network comprises 17 members in 13 countries. Members are independent, owner-led firms with a strong track record of client service excellence in their respective nations.
“In merging two highly successful and thriving international networks, we strengthen our member companies’ competitive edge in their respective markets, but also offer an attractive and economical alternative to global communications holding companies whose allegiance is first and foremost to their shareholders rather than to clients,” said Peter V. Stanton, chair of the new network and CEO of Stanton Communications in the United States. “PR World Alliance can deliver a high level of service provided by senior professionals dedicated to helping clients achieve their business objectives,” Stanton concluded.
“The new organization gives us enhanced power and capability to help our clients reach key audiences wherever they may be,” explained Lars-Ola Nordqvist, CEO of Sweden-based Comvision AB, a director and one of the founders of the new organization as well as host of the Stockholm assembly. “We are also creating a network that can help our local clients enter new markets with support from established and trusted resources,” Mr. Nordqvist said.
PR World Alliance is an international network of premier independent communication consultancies. Partners are carefully selected and are established, respected and accomplished firms with a solid reputation for producing superior results for clients. PR World Alliance provides clients with an extensive depth of knowledge in individual countries as well as a solid understanding of the dynamic multi-national marketplace. The network offers strategic communication, public relations and public affairs counsel, product promotion and introduction, social media programs and more.