Hard times require original ideas. In the current context, brilliant ideas and entrepreneurship are awarded more than ever. By means of entrepreneurship, new business oppportunities are likely to happen. One of the mechanisms to tackle the ongoing crisis is pushing forward to a solution: entrepreuner. This concept is part of Singularity University strategy, which has run a contest, so-called “Call to innovation 2013”, with the aim of encouraging and helping those people who have just started to set up their business. This Awards is open to all kind of organizations, but entrepreunerships with experience on running new companies, non-profit organizations and general projects are strongly called to participate.

Supporting innovation es a need in order to improve the capability of adpating companies to the crisis outlook. As we understand in Dubsar PR, traditional strategies for communication are out of range. This percetption is applicable to the rest of the companies, no matter the sector nor business, if they pretend to deliver a quality product. In fact, we are glad to see that they are companies, such as The Women Station, which goes for entrepreneurs. Right now, a project called “Casting de emprendimientos: apoyamos tu proyecto” is underway. Through this inititative, The Women Station encourages to practice coworking activities and they are committed to looking for a company which is eager to help the winning project.