From January 18 to January 21, the PR agency based in Madrid Dubsar PR is travelling to Berlin in order to meet new partners. The purpose os this trip is to consolidate its relationships with other PR agencies in Germany and foster its internationalization. Due to these meetings, Dubsar’s strategy, in which they have a lot of previous experience, adopts a new direction and they are believed to conclude successfully. Several German PR agencies are interested in sharing with the Dubsar team their experiences and mull over a future partnership with the Spanish PR agency. From Spain, Dubsar PR has have the opportunity to be involved in several European projects. So, internationalization is not knew for this company and they are optimistic about knowing new partners which believe that this is the right path to work on.

Meeting new partners gives a lot of new advantages, as well as staring at your work with an European and external view, what is aligned with a worldwide concept of the public relations and communication field. Offering PR services in different languages, included the German, is a great competitive advantage for Dubsar PR if we compare the rest of Spanish agencies. However, not only is internationalization a strategic concept, but also it is a way of understanding how to work on this job. Gathering efforts and participating in worldwide projects, the possibility of succeding and developing a more professional job is almost guaranteed. We hope that this journey to Berlin is a chance to be involved in more interesting issues.